Men's Second Style

If you haven’t yet visited Second Guy Mall – The Center for Men’s Clothing, now is a great time to drop by and check it out.  I’ve been following this venture since early on, but I’m impressed by its recent redesign and growing roster of resident designers (several of whom have been featured here on Men’s Second Style) and thought I’d take the opportunity to mention it here.  The mall has 30 shop spaces and is geared toward those who are looking for high-quality men’s casual, athletic, club, and business clothing–all in one spot.  This isn’t the only shopping area dedicated to men’s styles in SL (Manhunt Mall has been around for at least as long as I can remember), but proprietors Balthasar Balhaus and LB Fellini are committed to providing an exceptional level of features and service.

• Resident designers will be carefully selected for their quality design work.
• A weekly shopper’s notice will go out to mall customers (Second Guy Avatar group members) alerting them to new product lines and events and occasionally inviting them to come by and pick up a free article of clothing or accessory.  Resident designers will provide quality freebie items on a rotating basis.
• Once in the mall, shoppers may be greeted by an employee who will be familiar with the various resident designers and their inventory and can offer assistance in finding just the right items.  This concierge service will not be available around the clock, but every effort will be made to have staff on hand during peak traffic periods.
• Occasional “meet the maker” events will be scheduled so customers can come to the mall and meet a resident designer in person.  Events will be scheduled to suit European, Western Pacific and American time zones.

As of my most recent visit, designers with shop locations at Second Guy Mall include:  Jeepers Creepers by Eponymous Trenchmouth – Guillaume por homme by Mhaijik Guillaume — SF Design by swaffette Firefly — Made Men by Rockwell Maltz — Get Butch by Butch Adzebills — Head-Toe by Casper Dionne — Drawmachine by Armin Wiefel — Jonx Bicycles Cycling Apparel by JB Vuckovic — The Young Urban by Trevor Turner — House of Zen by Zen Deledda — Desert Moon Clothiers, Brief Encounter and M2M Gear by Dragontat Zagato

Second Guy Mall is a venture of Balthasar Balhaus and LB Fellini.  Men’s Second Style is not affiliated with Second Guy Mall, but I am impressed with their concept and encouraged that they see men’s  fashion in SL as being worthy of such an effort.

You can visit the Second Guy Mall at Sweetgrass 86, 104,  262.