Press Release from Second Guy Clothiers
October 25, 2007
Contact LB Fellini or Balthazar Balhaus
SL’sÂ first award for new designers of men’s clothes
Today Second Guy Clothiers announces the Ballini Award, which will recognize new designers of quality men’s clothes. Four awards will be given in the areas of Business, Casual, Athletic, and Rebel Cool. The winner in each category will receive a cash award of L$10,000, a 1/4Â page ad in Second Style MagazineÂ (value L$3000) and oneÂ month of free retail space at Second Guy Clothiers including promotion.
Judging will be done by a distinguished panel in the world of men’s fashion: Ryan Darragh of Men’s Second Style, Swaffette Firefly of SF Design, Jesseaitui Petion of Aitui, and Ben Vanguard of SLMen.com. “Second Guy was founded on the principle of quality clothing for men and we are excited to help bring the best new talent in that area to public attention,” said BalthazarÂ Balhaus of the Ballini Suite.
Submissions are due by Friday, November 16. “We encourage everyone who has recently started to design in the area of men’s clothes to enter their best work for consideration. We are casting a broad net and wish the best of luck to SL’s next star designers,” said LB Fellini of the Ballini Suite.
Winners will be announced at a party at Second Guy on Saturday, December 8 and in Men’s Second Style.
Rules for Submission
Eligibility:Â Less than one year in Second Life. Less than three months selling clothing for either sex. No stand-alone main store. A designer may enter and win in more than one category.
Process to enter: Send a folder with one set of clothes for each category you are entering to LB Fellini. All clothing MUST be full permission so that it can be distributed to the judges. Clothing will be relabeled as “no transfer” before it is sent to the judges. Do NOT submit your clothes directly to the judges or contact them for information. All folders MUST be labeled with the category you are entering followed by your name. Do not submit more than one outfit per category. Do not give your folder submission a clever name. If you do not receive a confirmation from LB Fellini after 24 hours, resend your submission.Â AllÂ submissions are due to LB Fellini by midnight PST on Friday, November 16. We reserve the right to consider your work in a different category than you have submitted it.
Category Definitions: Business includes traditional business wear as well as formal attire. Casual includes jeans, pants, shirts jackets, swimwearÂ and underwear. Athletic includes clothing designed for any and all sports. Rebel Cool is a loosely designed category for alternative clothing including club wear and extreme urban fashion.
Finalist phase: If you are chosen as a finalist in one or more categories, you will be asked to provide a full wardrobe for judging on Saturday, November 24. Clothing will be judged on style, construction and originality. Winners will be invited to attend the party on December 8, but attendance is not required to win.