It’s no secret. For several weeks Truth Hawks has been on the move to redesign the vibe of his branding. According to his philosophy, phase one was the logo change and phase two is the grand redesign of his headquarters. He has made a conscious effort to break away from initial inspirations for TRUTH Designs.
Just over a week ago the guru of casual fashions invited me down into the lush Odessa Luxurious sim to take a sneak peak at his new fashion house, which has been designed in monumental beachfront style by architect Bethany Heart and scripter Echo Seigo of EB Creations who expertly create anything from homes and stores to entire sims.
The build includes a runway stage with a flashing spotlight effect on the entrance curtains, dark mahogany accents and subdued wall texturing with dramatic lighting effects throughout. The composition utilizes clean, simple lines and detailed texturing to create an atmosphere that exudes a sense of luxury closer to the equator. It’s classy yet casual – just like the goods found within. Bethany endeavoured to make Truth’s vision of an edgy, sexy and chic store materialize into an edifice fully deserving of the brand’s existing and future offerings.
To the left and right of the catwalk you’ll find the same great clothing styles TRUTH has always carried as well as several additions that coincide with the unveiling of the new store.
Day Trader Shirts (125L each). Lavish yourself in the rich and silky fabric of these dressy shirts which have been strategically unbuttoned at the collar and at the waist hem to show how cooly blasé you are. Despite the realistic tone, the shirts have been carefully hand-drawn. Available in Choc, Ink, Pearl and Powder.
Docker Shirts (150L each). Workmen’s shirts that allow you to roll up your sleeves and get down to business. A hard days toil has left the shirt fashionably dissheveled – the collar is casually lop-sided, the lower hem is loosely left open, and wrinkling focuses on the torso and double breast pocketing. The shirts come in three military issue shades: Deep Sea, Sarg and Tin.
Men’s tees: plain or graphic (70L each). Get back to basics or mix it up with your choice of plain or elaborate shirts in a variety of natural or vivid colour bases. A series of solid coloured tees in three distressed illustratives that churn with their respective imagery. A bubbly “Happy Days”, heraldic “Fleur” and swirling “Luv” come in 8 different colour combinations and have an untucked and slightly askew waistline.
Woodspin Bracelets (60L each). Two groups of wooden slat bracelets (worn in photos) captures the natural feel of the store surroundings. Although the wood finish will show up more natural colours (greens, tans, blues) the set will organically blend into any colour choice in your wardrobe.
Store cards are now available at TRUTH for 250L, 500L, 750L or 1,000L. Information on purchase and use is available via the kiosk. These great little cards are gaining popularity as they are a convenient gift idea for that special person in your second life.
Truth Hawks’s full collection of clothes and gift cards are now Available in Odessa Luxurious (9, 184, 26).
Model: Bethany Heart
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Who says the Truth is constant, eternal, and unchanging? With his new main store, new logo, new attitude, new edge, and new designs, Truth Hawks is taking his clothing line to new heights of inspiration. (Cat has covered TRUTH previously for Men’s Second Style, in fact since Truth opened his first shop.) The new store build by EB Creations isn’t quite a “pad,” but it does indeed embody Truth’s intended ethos of “Edgy Sexy Chic.” And it’s complete and open now with racks of new designs for men and women in addition to hip, comfortable areas for lounging, chatting, and resting up from all the shopping. You’ll find it beautifully easy on the eyes and spirit, which is a good thing as it’s unlikely to be equally easy on your pocketbook!
My personal favorite from Truth’s selection of tees is the Fleur Shirt. This design boasts a gorgeous, liquid-silky fabric texture that any dress shirt would be lucky to have…and Truth has lavished it on a tee. The intricate fleur-de-lis design on the front is a beautiful, almost baroque interpretation of the classic symbol of the French monarchy and the city of New Orleans. The Fleur Shirt comes in eight different colors: Aqua, Beach, Blue, Camel, Cloud, Coal, Firey, and Snow. All shirts are on the jacket layer for length, and permissions are no copy / mod / transfer. Priced at L$70 each or L$350 for the pack of all eight colors.
With the Fleur Shirt I’m wearing Truth’s new Loose Fit Cargos. These are available in Navy (shown), Coal and Olive for L150 a pair. The fabric texturing walks with success the perilous line between realistically wrinkled and crisp-edged rumpledom. The clean, simple lines work well with simple tees or dressier shirts. Bag the sneaks for some leather slip-ons, throw on a tweed jacket and you’re ready for dinner, dancing and whatever comes after. As always, permissions are no copy / mod / transfer. They’re also beautifully unisexy, so don’t forget to buy some for your lady friends, you selfish bastard!
If you’re wanting to dress up a bit but don’t want to look too buttoned-down or stuffy, look no farther than the new Day Trader Shirt. This shirt is a textural wonder–the sheen isn’t so much silky or satiny, but reminds me of 1000-threadcount Egyptian cotton sheets (hey, I’ve looked at them in the store). Truth thoughtfully provides this shirt on both the shirt and jacket layers, so you can wear it tucked if you’re really dressing up, or untucked as shown. Available in Pearl, Ink, Choc (shown), and Powder for L$125 each or L$285 for the pack. Permissions are no copy / mod / transfer. Fair warning: Due to the slightly spread shirttails in front, low-rise jeans may be revealing, so choose your wardrobe wisely…or throw caution to the winds, whichever works. Hey, it’s all good.
Hot on the heels of the dressier Day Trader Shirt comes the more casual Docker Shirt. Truth describes these as “sexy dock worker shirts,” and they do have something of a blue-collar undertone in their appeal vibe. Truth has done some beautiful hand painting on this shirt, and the result is stunning. The fabric has a softness and drape that’s almost tactile; wrinkles and folds flow like a stream across the torso. Complementary texturing with appropriately different wrinkling is used on the rolled cuffs, worn as prim attachments. In the announcement on his blog, Truth says in classic understatement, “These took a long damn time to draw.” I for one believe it–the muted washes of color faded and darken realistically, like a favorite shirt that’s been worn and washed many dozens of times. Is he somehow using watercolors? I chatted with Truth last night about his approach. “I am working hard to bring alot of sexy, stylised drawing to the table. In the sense of my drawing…it’s still important for me to give a sense of realism, so that’s why I am creasing like crazy–to get that worn feel. [I] want it to look just sexy! I am going to show some reference pics and then the drawn outcome soon on my blog, so people can see the translation from photorealism to stylised realism.” Okay, so he didn’t tell me his secret, but that’s okay: the magician never spoils the illusion. The Docker Shirt comes on the jacket layer for the extra untucked sexiness, and permissions are no copy / mod / transfer. Available in Tin, Deep Sea (pictured) and Sarge for L$150 each.
No longer brand new (it came out early last month), the Underground Jacket is one hot piece of dead cow. It’s sumptuously detailed, with heavy-stitched, rough-edged chest patch pockets and zippers that are bright as the chrome on a Harley. It seems to me that the big problem with basing a clothing design on photosourced textures is making the garment feel like an organic whole, with connection and flow, and not like something that’s been pieced and pasted together. Suffice it to say that this jacket doesn’t have that problem–slipping it on is like butter, and admiring its detailing and construction is a journey of discovery. There are no prim attachments, and that’s just fine–this jacket really doesn’t need them. Worn on the jacket layer (natch), and permissions are no copy / mod / transfer. Available only in rich, coal-mine black (what else do you need?) and a bargain at L$185.
For a full-on casual event, try the classic black denim D Short. The texture work here is as beautiful as one might expect considering all we’ve seen so far–a smooth blend of photosourced fabric and hand-painted detailing. The shiny side rivets and back patch pockets are particularly well done. Permissions are no copy / mod / transfer, so feel free to transform them into Daisy Dukes or give them as a gift. Priced at L$80.
All items available at the new TRUTH main store (Odessa Luxurious 9, 184, 26). Vintage designs available at other TRUTH locations. Gift cards now available in-store.