Archive for October, 2006

New: Crew Knit Shirts @ [Renegade] Clothing

RNewInventory10_30_06.jpgDesigner Kaejo DaSilva put out this week another great entry in his line of funky-casual menswear at [Renegade] Clothing.  These new Crew Knit Shirts come in six fantastic natural earthy colors:  Brick, Ochre, Olive, Sienna, Stone and Umber (all six colors are pictured at left).  They are available in tucked (shirt layer) and untucked (jacket layer) styles for L$49 for single shirts, or in a pack of twelve (all six colors, each in both styles) for L$299.  This is almost half off the price of the shirts if purchased individually, so it’s a great bargain!  The design on these shirts is simple and clean, with short sleeves that will let everyone know you’ve been working out, great texturing that appears to catch the light, plus wrinkles and folds that look amazingly natural. (more…)

Disclosure: Seen in World: Yes | Review Copy: No | Friends List: No

Notes: On Ryan: Skin, ND Light (Toned) by Lost Thereian (Naughty Designs). Hair, "Drew - Autumn" by Zyrra Falcone (Panache). Glasses, "Rectech" by Primcrafters.

Post Category: Casual, New Items, Renegade, Shirts

Add comment October 31st, 2006 at 04:29pmRyan Darragh

New: Compass Bags @ Shiny Things

compassbagblack.jpgThe always lovely, always talented Fallingwater Cellardoor has once again produced a must have item (isn’t everything she does “must have?”). This time it is in the form of a leather messenger bag styled for men.

She has a smaller woman’s version, but these bags have a real masculine feel with thick straps, solid metal parts, and a tough looking, beat up leather texture. The compass rose design gives it that worldly, renaissance man quality.

The bag has a built in arm pose which can be toggled with a click, and is compatible with most AO’s.
You can pick it up in 3 colors: black, brown, and reddish at Shiny Things in Hotei.

(and the model in the picture is Brutal Gear designer Nex Brannan)

Disclosure: Seen in World: Yes | Review Copy: Yes | Friends List: Yes

Post Category: Accessories, Bags, New Items, Shiny Things

3 comments October 31st, 2006 at 12:26pmNicholas Shaftoe

New: Mechanic Shirts @ Brutal Gear

mechanicshirtcropped2_002.jpgI’ve bought several things from Nex Brannan at Brutal Gear and when I heard that he released a new product I had to run over and check it out. I’m commonly more of a traditionally dressed guy (with my suits and jackets) but every once in a while I need to let the “bad boy” out. Now while I don’t do it as much as some, Brutal Gear provides what I need for that “rough and tough” work day or when I feel like visiting Rausch.

Nex has a great feel for clothing, and his products have just the right touch of folds and highlights to give them that quality feel. Not only are his clothes fun to wear, but you have to mechanicshirtcropped_005.jpgcheck out his artistic touch. I have several of his other products and the decals on his clothing are excellent. These new shirts are no exception. They come in three colors, Blue, Black, and Brown; with three different options per color. You have the solid plain colored, and then you have two designs with some excellent “pinup” graphic work involved, and don’t let Elvis know you stole his shirt.

back_004.jpgThe creases and logos on the shirt and just the right touch for that dirty day working that parcel or under that car. Don’t forget to pick up some of his accessories while your there. The shirts sell at 200$L apiece and come with a jacket, undershirt, and back_007.jpgshirt layer version for your various outfit styles. They include rolled up prim sleeves that finish out the shirt just right. Oh, and here’s a little hint I found out by accident, these shirts on the Jacket layer look excellent layered with Nick’s Chrome Junkie T-Shirt on the undershirt layer (was wearing it by accident).

mechanics.jpg 

Well, have fun, and enjoy!

Disclosure: Seen In World: Yes | Review Copy: Some | Friends List: No

Notes: On Zarithi: Skin, Deep Tan/Thick Goatee by Max; Hair, Pretty Boy/Oded Fehr by Made Men; Glasses, Chromewire Smoke by Brutal Gear; Belt Buckle, V8 Belt Buckle by Brutal Gear; Jeans, 181 Bootleg Jeans by Brutal Gear; T-Shirt, Chrome Junkie Green by Brutal Gear; Necklace, Braided Leather Skull Necklace by Brutal Gear

Post Category: Brutal Gear, New Items, Shirts

1 comment October 29th, 2006 at 05:50pmZarithi Federko

Review: Blaze Columbia

I am going to start out this review by saying, I have not had this much fun with mixing and matching outfits in a long time. I’m not going to admit how much I spent at Blaze’s (though I’m sure you can figure it out if you really want to), but so many of his clothes were just to hard to pass up. Blaze has an overall excellent eye for design and fashion, making him a must stop for men on the lookout for excellent fashion. I was embarrased to admit that this was my first visit to his store, but it certainly won’t be my last.tuxbillboardblack.jpg

Where to start is a hard choice as there are so many cool things; so I will start with his newest item, the Regal Tuxedo. Just released this last week, the Regal Tuxedo, in Blaze’s own words, has more “presence” then your typical tux. With it’s striking long jacket this tuxedo is sure to bring compliments in any setting.

Not only is this a stunning tuxedo, but he also created not just your typical black, white, and gray colored tuxedo, he also created the “Special Edition” for all you guys out there who love the goth, dark, red colors this is specially made for you. It includes, (more…)

Disclosure: Seen In World: Yes | Review Copy: Some | Friends List: No

Notes: On Zarithi: Skin, Deep Tan/Thick Goatee by Max; Hair, Pretty Boy/Oded Fehr by Made Men

Post Category: Blaze Columbia, Designer Reviews, Hats, Jackets, New Items, Outfits, Pants, Shirts, Suits

Add comment October 27th, 2006 at 10:39pmZarithi Federko

New: Oxford shirts @ Casa Del Shai

Shai_Roy_Oxford_Fern.jpgShai Delacroix has added some great new shirts to her Shai Guys line of menswear this week!  I don’t know how she has time for both her men’s and women’s lines, but I’m really glad she does.  Her new Roy Oxford Shirts feature great detailing and a luxurious texture that has an amazing sheen.  The sleeves are rolled to the elbow for a great casual but well-dressed look.  The shirts are worn on the shirt layer so they can also be easily paired with a jacket for a dressier look.  Here I’m wearing the Roy Oxford Shirt in Fern, a bright, fresh green that still looks right for fall.  These oxfords come in two different sets of three, for a total of six colors.  The Deep set includes Blood, Fern and Navy; the Pastels set includes Apple, Gum and Sky.  Each set is priced at L$175.  Available now at Casa Del Shai (Deimos 240, 43, 39).

Disclosure: Seen in World: Yes | Review Copy: Yes | Friends List: Yes

Notes: On Ryan: Skin, ND Light (Toned) by Lost Thereian (Naughty Designs). Hair, "Drew - Autumn" by Zyrra Falcone (Panache). Pants, Shai Chocolate Suede Cords by Shai Delacroix (Shai Guys).

Post Category: Casa Del Shai, Dressy, New Items, Shirts

1 comment October 27th, 2006 at 02:39pmRyan Darragh

New: Dress Shoes @ FNKY!

For all you other male fashion aficionados out there, if you are anything like me you’re always on the lookout for a good pair of shoes. Good men’s shoes are hard to come by in SL; we’ve got Fallingwater Cellardoor at Shiny Things and her gorgeous creations (which I am never without). However when it came to a dress shoe to go with a suit for a nice evening out, I’ve been hard pressed to find something I like.

I appreciate how difficult it is to hide prim lines on a creation like a shoe; to create a delicious creation with flow and sleekness is an art beyond many. However, no matter how hard it is, I am just as hard to satisfy. The more sleek and complete looking the happier I am.Shoes1_002.jpg

Just within the last few days, I finally found something that made me happy, very happy. I first stumbled across these shoes by FNKY! designer, Funk Schnook, on SLExchange. The pictures I saw there, honestly looked to good to be true, holding my breath I hurried in game to see for myself. What I found was awesome to behold, a beautiful creation by FNKY! (Fantasy City: 55, 111, 26)

Shoes1_001.jpgWhen I purchased them I found that he had also thought of function, not just design. The shoes come with three different sizes for all you difficult to fit men. He also included some simple socks just to make your life easier. At 500$L they are a little on the expensive side, but in my humble opinion, worth it.

Well, I have enjoyed my new purchase for the past few days; looking spiffy in my formal wear, and hope that this review lets you all into my little secret.

Disclosure: Seen In World: Yes | Review Copy: No | Friends List: No

Notes: On Zarithi: Skin, Deep Tan/Thick Goatee by Max; Hair, Pretty Boy/Oded Fehr by Made Men; Suit, Get Comfortable by Made Men; Glasses, Chromewire Smoke by Brutal Gear

Post Category: FNKY!, New Items, Shoes

4 comments October 27th, 2006 at 12:39amZarithi Federko

New: Safari casuals @ Catt’s Creations

safari_ed.jpgCattrina Careless has been designing for the women of Second Life for some time, and this week she announces her first offering for men: a line of safari-themed casual shirts and pants. She mentioned that she has found designing for men to be a new and interesting challenge, not because we’re picky or demanding but because fitting for the male form in SL is so different than fitting for the female form. “It’s something about the muscles,” she said, laughing. You’d never know she had any trouble at all creating these breezy casuals. The belted khaki pants in dark and light colors look fantastic with leather sandals, and the four different print shirts feature great natural colors and patterns. Off the shelf, the pants may feel a little tight, but all items are moddable and the fit is easily adjusted (I settled on a Pants Fit slider setting of about 25, but your mileage may vary). Here I’m wearing the Safari Khakis (Light) and the Safari Bamboo Leaves Shirt. Available upstairs at Catt’s Creations (DeShadow Isle 54, 56, 23) in three different sets: all four shirts with either dark or light khakis for L$200, or all four shirts with both dark and light khakis for L$235–such a deal!

Disclosure: Seen in World: Yes | Review Copy: Yes | Friends List: No

Notes: On Ryan: Skin, ND Light (Toned) by Lost Thereian (Naughty Designs). Hair, "Drew - Autumn" by Zyrra Falcone (Panache). Journeys Leather Sandals by Arycon Fasching (KK Outfitters). Glasses, "Rectech" by Primcrafters.

Post Category: Casual, Catt's Creations, New Items, Pants, Shirts

1 comment October 23rd, 2006 at 04:42pmRyan Darragh

New: Men’s pajamas @ Here Comes Trouble

PJs_blue.jpgI know, I know–you sleep in shorts and a T-shirt, or boxers, or nothing, or whatever you were wearing when you crashed. You are a Real Man. You haven’t owned pajamas since you were eight. I know. Whatever. But come on, these are fun! And anyway, what do you want to be wearing when the cleaning lady arrives? These new men’s pajama sets from Bailey Mackenzie of Here Comes Trouble include plaid pajama bottoms, a coordinating tank top (because, after all, we are Real Men–no matching pajama tops for Real Men), prim slippers, flexi ties for the bottoms, and a coordinating long-sleeved flexi top that looks like it’s tied around your waist. All attachment pieces are moddable so you can adjust for the best fit. In this pic, I’m wearing all the pieces, which is probably overkill, but that way you can see what they all look like. :) Available in blue (pictured), grey and green at Here Comes Trouble (Troubled City 10, 42, 25). Each set is L$250. For the Real Man who is especially secure in his masculinity, also available is a set of unisex bunny pajamas (in orange only) that includes, instead of a tank top, a bunny-print tee and the always classic bunny slippers. The bunny PJs set is priced at just L$200.

Disclosure: Seen in World: Yes | Review Copy: No | Friends List: No

Notes: On Ryan: Skin, ND Light (Toned) by Lost Thereian (Naughty Designs). Hair, "Drew - Autumn" by Zyrra Falcone (Panache).

Post Category: Here Comes Trouble, New Items, Pyjamas

Add comment October 20th, 2006 at 11:35amRyan Darragh

New: Male Skins @ Adam n Eve

cain_ad.jpgDesigner sachi Vixen has been hard at work on her new line of male skins, called “Cain.” They are now available at Adam n Eve (Genesis 192, 150, 35), currently in five skin tones with 18 facial hair options, and of course smooth and hairy torsos.

When she got in touch with me, sachi mentioned that she had noticed my red hair and wanted to give me the opportunity to check out these new skins that include red hair options, including corresponding eyebrows and body hair. (The red facial and body hair options are not available in the darkest tan tones.) She said she felt it was time she made available a wider range of options for the guys, which is always nice to hear! (more…)

Disclosure: Seen in World: Yes | Review Copy: Yes | Friends List: No

Notes: On Ryan: Hair, "Drew - Autumn" by Zyrra Falcone (Panache). Swimsuit, Beach Butterfly Trunks (Red) by Zen Deledda (House of Zen).

Post Category: Adam n Eve, New Items, Skins

Add comment October 17th, 2006 at 10:11pmRyan Darragh

New: Henleys @ Naughty Designs

Henley05_ed.jpgOr newish, at least. :) I’m not sure exactly when these henleys hit the shelves at Naughty Designs, but it’s relatively recently–I try to stop by Naughty Island every week or two, just in case, and when I was there a few days ago, there they were. I picked a few up then and just got around to trying them on, shame on me. Here I’m wearing the Guy’s Henley in burgundy (also available in green, brown, charcoal, and purple). These casual shirts feature great design by Ambyance2 Anubis (as usual) and pair nicely with jeans or khakis. The button, seam and hem details are fantastic! The shirts are worn on the jacket layer and come in buttoned and unbuttoned versions. Available for L$100 each at Naughty Designs (Naughty 55, 220, 44).

Disclosure: Seen in World: Yes | Review Copy: No | Friends List: No

Notes: On Ryan: Skin, ND Light (Toned) by Lost Thereian (Naughty Designs). Hair, "Drew" by Zyrra Falcone (Panache). Jeans, Men's Low Rise Jeans (Dark Wash). Glasses, "Rectech" by Primcrafters.

Post Category: Casual, Naughty Designs, New Items, Shirts

Add comment October 14th, 2006 at 10:28pmRyan Darragh

New Designer: [Renegade] Clothing by Kaejo DaSilva

ROpening_1.jpgSince the grid is down at the time of this writing, I was perusing the forums and came across a posting from early this morning which led me to the realization that this designer is new! I traced it back to the first post on October 8th from Kaejo DaSilva.

Unfortunately since the grid is down I can’t check any of it out live. I can tell a lot about a desinger by the quality of their ad posters and these are very well designed, showing a definite design talent. The clothing in the pics look well detailed with shading and natural looking folds and wrinkles. Update: I went a bought a few items and they are indeed well made and look great! (more…)

Post Category: Designer Reviews, New Items, Pants, Renegade, Shirts

1 comment October 14th, 2006 at 02:28pmNicholas Shaftoe

Coming Soon: X2 Exotica island and new clothes

x2_collage.jpg

You may have seen Celebrity’s post over at Second Style earlier today about Storma Amarula’s upcoming release Saturday at 12:01am at midnight Sunday/Monday (postponed 24 hours due to the grid downtime). She is moving the popular X2 brand to a mega store on the newly created Exotica Island and coordinating it with the release of a bunch of new stuff.

Storma contacted me earlier in the week and gave me a preview of her new X2: Exotica male Hyperfusion skins, as well as the Urban Warrior clothing bundle. Along with the Urban Warrior comes a set of brand new Wet Ikon geek toys from the uber-talented Francis Chung.

I had hoped to post this sooner, Storma mentioned she might have had a few more outfit previews for me, but I guess she was too busy getting ready :)

Update: Storma passed me whole bunch of preview stuff just before I went to bed last night. I was going to post some pictures this morning, but of course the grid is down. Suffice it to say there are some great baseball tees, collared shirts, and a western style that I saw quickly, among some others. Update 2: The pictures of these new items have been added above. The descriptions are after the jump. (more…)

Disclosure: Seen in World: Yes | Review Copy: Yes | Friends List: No

Notes: Hair - "Drew - Butterscotch" by Zyrra Falcone (Panache), Skin (in top collage) - "Tan" by Lost Thereian (Naughty Designs), Skin (all other pics) - "X2: Exotica Hyperfusion skins - Base, Hairy, Curtain"

Post Category: Jackets, New Items, Outfits, Pants, Shirts, Shorts, Skins, X2: Exotica

3 comments October 13th, 2006 at 10:54pmNicholas Shaftoe

New: Madras shirts @ Shai Guys

Madras_blueberry.jpgSo, after reading Nick’s review of Shai Delacroix’s new Shai Guys line of casual menswear, I couldn’t wait to get over there and pick up a few things. I love the style Shai brings to her men’s clothing, and the quality of workmanship is impeccable. Her instincts are right on–these designs are a great choice when you want to look casual but still make an impression. I dropped by the store again last night (do I really have everything I want?) and was lucky enough to bump into Shai herself. In addition to being a great designer she’s a really fun conversationalist! She was still fussing with layout of the shop, and it was great to see her paying so much attention to her customers’ shopping experience. Her friend Andy was there too, wearing a great Madras shirt. When Shai mentioned it was one of her new designs, I was all ears. She couldn’t wait to tell me all about it and was kind enough to give me a sample for review, as it wasn’t out for sale yet. (more…)

Disclosure: Seen in World: Yes | Review Copy: Yes | Friends List: Yes

Notes: On Ryan: Skin, ND Light (Toned) by Lost Thereian (Naughty Designs). Hair, "Drew" by Zyrra Falcone (Panache). Jeans, Rolling Stones Jeans (Dark) by Shai Delacroix (Shai Guys). Glasses, "Rectech" by Primcrafters.

Post Category: Casa Del Shai, Casual, New Items, Shirts

3 comments October 12th, 2006 at 03:41pmRyan Darragh

SL Clothes Previewer

previewer.jpgWell, I can’t take credit for finding this, and I am coming late to the party with the news since it has been on Nylon Pinkney’s site, Second Style, PXP, and the forums.  However, just in case you tend to follow my site I will repeat it here.  John Durnat has created a free tool that allows you to preview clothing textures offline on the the SL avatar model.

While I am not a content creator I have dabbled a bit and know how much of a pain it is to upload and reupload textures to SL just to check small tweaks in a design.  This app lets you pick the gender, add multiple layers, and best of all it can refresh a texture from disk when you make a change.

You can get it through the link in the forum posting.

Post Category: New Items

1 comment October 11th, 2006 at 01:58pmNicholas Shaftoe

New: Polos, jeans @ Threads By Chlo!

newmens.jpgSome more great new menswear at Threads By Chlo! (Cezanne 233, 223, 30). New items by Chloris Hathor include three layered pocket polos for L$90 each and “Brooklyn” jeans for L$115 (includes belted and non-belted versions).

If you’re into jewelry and accessories, she also has a great red leather and platinum watch for L$100. The layered look is really fun and Chlo has paid a lot of attention to detail in her design.

In this picture I’m wearing the new Brooklyn jeans and the Layered City Slick Polo. I love the look and feel of these layered polos just as much as the others she released recently. Get ‘em while they’re hot!

Layered_polo2.jpg

Disclosure: Seen in World: Yes | Review Copy: No | Friends List: No

Notes: On Ryan: Skin, ND Light (Toned) by Lost Thereian (Naughty Designs). Hair, "Drew" by Zyrra Falcone (Panache). Glasses, "Rectech" by Primcrafters. Sandals, D2TK Beach Bum by tatoo Korvin (D2TK).

Post Category: Casual, Indigo, New Items, Pants, Shirts

Add comment October 10th, 2006 at 11:58pmRyan Darragh

New: Male skins @ Tete a Pied

TaP_ad.jpgTete a Pied’s new hand-drawn male skins, announced this week by CJ Carnot and Roslin Petion, come in nine color choices, four facial hair options, and two body hair options, with more in the works. The color groups are called Rosy, Bronzage and Asiatique, with Light, Medium and Dark versions of each. Facial hair options are Clean Shaven, Stubble, Goatee, and Beard; body hair options are Smooth and Natural. Single skins sell for L$1000, and four-packs with all four facial hair combinations are available for L$2500. Demo skins are available for L$1. (more…)

Disclosure: Seen in World: Yes | Review Copy: Yes | Friends List: No

Notes: On Ryan: Jeans, Random Lowriders (light wash), by Garbage Prototype.

Post Category: New Items, Skins, TĂȘte a Pied

Add comment October 10th, 2006 at 02:17pmRyan Darragh

New Designer: Shai Guys

SHAI_MENSWEAR_AD.jpgIn a bout of not so coincidental sychronicity, I noticed a new line of menswear on the SL Forums, just as Barnes was dropping a landmark on me, and as designer Shai Delacroix was sending me a folder of samples.

These self-described casuals by Shai are hand drawn and fit that space in the middle ground between t-shirts & jeans, and suits & ties. The new line includes polos, button downs, cords, jeans, and my favorite the elbow-patch teed jacket.

Snapshot_010.jpgWith muted tones, good shadows, and nice fold details, these clothes are impressive for a starting designer. The picture of me shows the Errol Button Down Shirt paired with the Earth Suede Cords. All perfect for that Fall feeling of earthy comfort.

Academe_Jacket_Ad.jpg

All of this can be found at Casa de Shai in Deimos.

Disclosure: Seen in World: yes | Review Copy: yes | Friends List: no

Post Category: Casa Del Shai, Designer Reviews, Jackets, New Items, Pants, Shirts

4 comments October 8th, 2006 at 11:49pmNicholas Shaftoe

Overview: Men’s dress shoes

I thought I would try something different and do an overview of an item category available from different designers. In this entry, I’m not focusing on a particular designer or attempting to be comprehensive, just sharing some info on well designed, quality things I think are worth your attention (and money). If this kind of post is useful or of interest to you, leave a comment to let me know and I’ll do others in the future. I decided to start out with men’s dress shoes, which I thought deserved some attention. In no particular order…

Barnes_ed.jpgBarnes Men’s Pointy Dress Shoes feature a great design and high-quality textures, so they really stand out. Five styles area available: black leather, brown leather, oxblood leather, black crocodile, and brown crocodile (pictured). Each is available individually for L$150, or you may prefer the pack of all five styles for L$400. A shoe shape is included to ensure a perfect fit. Design by Barnesworth Anubis. Available at Barnes Boutique (Tableau 182, 162, 23).

(more…)

Disclosure: Seen in World: Yes | Review Copy: No | Friends List: No

Post Category: Overviews, Shoes

7 comments October 7th, 2006 at 01:14pmRyan Darragh

New: Cords @ Luminosity

luminosity_cords.jpgEvery time Sol Columbia releases a new product I have to run over and see how it looks on us guys. Her new cords turn out to look good on guys. The waist might be a little low, but with a shirt on the jacket layer it’s fine. I also had to mod them to make them a little looser, around 60 on the slider.

The quality is great as usual, with rich shading and non-existent seams. The cords come in 6 colors, all muted dark shades perfect for fall and winter outfits.

Get them at Luminosity in Igbo and other locations.

Disclosure: Seen in World: Yes | Review Copy: No | Friends List: No

Notes: Hair - "Drew" by Zyrra Falcone (Panache), Skin - "Tan" by Lost Thereian (Naughty Designs), Shirt - "v-neck sweater green" by Barnes Boutique, Shoes - "Old Shoes" by Shiny Things

Post Category: Luminosity, New Items, Pants

Add comment October 4th, 2006 at 10:45pmNicholas Shaftoe

White Canvas Sneaks @ 2g

Canvas_Sneaks.jpg While shopping at Threads by Chlo (see previous post) I noticed the shoes in her ad posters for the jeans. They looked vaguely familiar but I couldn’t place it, and since the store owner was not online I took a snapshot and sent one to Celebrity Trollop and one to Barnesworth Anubis to see if they knew. Of course Barnes, the master of all fashion, knew right away.

They are made by Pique Flan. The store is called 2g at “MaHoRoBa —UrbanKawaiiPop…Where the Pixels speak Japanese!” a collective of Japanese content creators for the most part.

I love these shoes, called Laceup Canvas Sneaker. The textures are awesome and the shape is very convincing. I think I will be wearing these a lot.

The store, 2g, is located in MaHoRoBa.

Disclosure: Seen in Word: Yes | Review Copy: No | Friends List: No

Post Category: Pique Flan, Shoes

4 comments October 3rd, 2006 at 04:36pmNicholas Shaftoe

New: Menswear @ Threads by Chlo!

mensdenim.jpgstripedpolos.jpg

Chloris Hathor has been creating jewelry and clothes for women for a little while in SL as far as I can tell from her post history on the forums. On Sunday, she released her first batch of items for us guys. Although it’s just some simple jeans, a few shirts, and boxers, her designs are great looking and have good quality construction.

The jeans have nice details with a subtle cuff at the bottom, and the pack contains belted and non-belted versions. I love the uber-casual look of the layered polos. There is also a beater tank and a set of boxer shorts for sale. Let’s hope this is just the beginning of her line for men!

You can find them at Threads by Chlo! in Cezanne.

Disclosure: Seen in World: Yes | Review Copy: No | Friends List: No

Post Category: Indigo, Pants, Shirts, Underwear

1 comment October 3rd, 2006 at 10:58amNicholas Shaftoe

SL by the Numbers

Profits GraphCelebrity Trollop’s post over at our sister site prompted me to take a look a the Second Life statistics page. Her entry is an interesting discussion about spending patterns and retail pricing.

What caught my eye in the new stats is the “In World Business Owners Monthly Profits.” Yes… I am one of those people that gets excited by statistics because they bring tidy order to the world - if this isn’t you the rest of this may be boring.

Looking at just this past month of September 2006, it is interesting to see that 10,356 residents made any profits from the sale of items. LL defines Monthly profits as:

“The Monthly Profit estimate excludes the sale or acquisition of land investments. Linden Lab fees are not yet charged. Note that some businesses accept payment outside the Linden Dollar economy and those numbers are not included in these reports.”

If we compare these stats to the number of residents that logged in during that same 30 day period (234,898), it shows that 4.4% of the active population are making profits… not bad. However, if we look a little further and break it down, there is a distinctive line drawn in these stats. Looking at the chart you see that the number drops rapidly to only 766 residents making more than US$50 a month in profits, or about 1 third of 1 percent (0.33%) of active residents in the last 30 days.

This flies against all of LL’s marketing of SL as a money making platform, with only the smallest fractions of residents making enough to cover even moderate tier costs. Even in the post by LL announcing the new stats they reiterate this false point:

To put it simply, if you have ever thought, ‘oh, only a few people actually make money in Second Life,’ here is ample evidence to the contrary.

Hopefully new and struggling content creators won’t take this as a disheartening statistic, but rather help them understand that, like Real Life, success does not come easy, and those with talent and drive (and time to spend in-world) can succeed. SL is not a get rich quick scheme and you must apply the same RL entrepreneurial thinking and work hard. The flip side might be that success in SL might portend an acumen for business in RL.

Post Category: Commentary

1 comment October 3rd, 2006 at 09:59amNicholas Shaftoe


Pixel fashion for pixel chicks!

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